Mark Maxwell is the owner and operator of Maxwell Wines, and is himself a tourism institution.
In this podcast, Mark talks to Veronica Hope about what has made McLaren Vale such a successful tourism region, including most notably, the renaming of a cluster of ‘Vales’ into ‘McLaren Vale’ in the 1990s.
McLaren Vale is now one of Australia’s best-known wine regions.
The Tourism News spoke to Mark Maxwell in October 2013 onsite at Maxwell Wines, McLaren Vale, South Australia.
The artwork of Tim Minchin hanging in Maxwell Wines, as referenced in the attached podcast.